Nothing’s story has been nothing short of inspirational considering their ethical intent towards the marketplace and its consumers. Their sub-brand CMF adapts the same values for the lower segment of the market that serves the budget segment of the market.
While we’ve been awed by the Nothing Sound (1) and Nothing Bass (1) concepts – envisioning the see-through aesthetics of what a Nothing branded would be like. Since Nothing and CMF are already a strong force to reckon with for competitors, a portable speaker is something that we cannot count out from Nothing’s scheme of things.
Designer: Abdelrahman Shaapan
Unlike its big brother, CMF by Nothing doesn’t rely on transparent aesthetics to create a unique statement. Rather the brand focuses on core functionality and accessibility for a greater chunk of the market. The phones, watches and earbuds in the line-up have the signature papaya orange influence but nothing that’s see-through actually. In the concept world that is not the limiting factor and this CMF Speaker takes due advantage.
Not only does it break the convention of a portable speaker design but also fuses form with function with maximum conviction. The music accessory has the playback information including Albumart, now playing controls and track selection buttons displayed on the touchscreen, along with the Bluetooth toggle and volume knob on one side. The frosted cover panel on all sides keeps the innards semi-transparent and the USB-C charging port is positioned on the rear to keep visual integrity intact.
The front portion is reserved for the grill that conceals the drivers and the back side also has a Nothing-inspired baseplate on which the driver housing is mounted. Abdelrahman has borrowed the classic radio look for this speaker, and I appreciate this nostalgic element. Even though we will never see a transparent CMF speaker (Nothing Speaker still I’m hopeful), this is a good starting point for a budding audio accessories brand to derive inspiration.
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