Cars belong to the world of hard surfaces, precision tolerances, and engineering constraints measured in fractions of millimeters. Ulises Studio works in the opposite direction. The Barcelona-based spatial design practice has spent years creating immersive environments that transform architecture into something tactile and experiential, turning rigid spaces into soft, inviting landscapes. Their installations have activated cultural venues and public spaces across Europe, and their approach is immediately recognizable: inflatable forms, vibrant color palettes, and a commitment to making people rethink how they interact with the built environment. When Skoda asked them to collaborate on an installation for Milan Design Week 2025, they brought that same philosophy to something designers rarely get to touch: an actual production car.
The Epiq, Skoda’s new electric SUV, became the canvas. Ulises Studio covered it entirely in inflatable fabric panels, each one a horizontal tube running across the body in a sequence of cheerful colors. Mint green, burnt orange, soft pink, butter yellow, pale turquoise. The effect is disarming. What should feel like a parked vehicle instead reads as a sculpture, a comment on automotive design language filtered through the lens of spatial intervention. Skoda staged it at Palazzo Senato with multiple Epiq vehicles, each wrapped in different inflatable treatments, creating a dialog between the engineered reality and Ulises Studio’s playful reinterpretation.
Designers: Ulises Studio & Skoda Design
The genius of the installation lies in how completely it transforms the car’s character without altering its underlying form. Every crease, every character line, every panel gap gets translated into soft, pillowy geometry. The horizontal tubes follow the Epiq’s actual contours, which means the inflatable version retains the proportions and stance of the real thing. You can still read it as a compact SUV, but now it feels approachable in a way sheet metal never could. The tactile quality is impossible to ignore. Your brain knows you’re looking at air-filled fabric wrapped around a vehicle, but your hands want to reach out and squeeze it anyway.
Ulises Studio didn’t stop at wrapping cars. They transformed the entire courtyard at Palazzo Senato into what they’re calling a “clay landscape,” an inflatable environment that extends the material language across the entire space. Oversized typography spelling out “Ooooh, that’s EpiQ” dominates one wall, each letter constructed from the same air-filled tubes. Smaller inflatable elements populate the courtyard like sculptural furniture, creating zones where visitors can pause and take in the installation from different angles. The floor itself gets treated to a matching mint-green surface that ties the whole environment together. This is spatial design at its most comprehensive, where every element reinforces the central idea.
What makes the collaboration work is that Ulises Studio treats the Epiq as part of a larger environmental narrative rather than the hero object that everything else orbits around. The cars are embedded in the landscape, surrounded by inflatable forms that share their material language and color palette. This creates a sense of cohesion that most automotive installations never achieve, where the vehicle feels like it genuinely belongs in the space rather than being awkwardly dropped into it. The studio’s background in creating immersive experiences shows in how they choreograph movement through the courtyard, using the placement of vehicles and sculptural elements to guide visitors through different zones of the installation. You don’t just look at the inflatable Epiq, you move around it, through the landscape it inhabits, encountering different perspectives and color relationships as you navigate the space.
Ulises Studio has always understood that spatial design is a form of storytelling. Their inflatable installations communicate ideas about accessibility, transformation, and how we experience objects in space. The Epiq installation applies that same thinking to automotive design. By swapping metal and glass for inflatable fabric, they strip away the aggression and seriousness that define most car launches and replace it with something genuinely delightful. The oversized inflatable typography spelling out “Ooooh, that’s EpiQ” reinforces the tone in a fairly Gen-Z coded way, allowing the brand to resonate with younger generations. This is design as spatial play, a reminder that objects can be functional and joyful simultaneously.
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